Bentley New Logo Emblem
Bentley unveils its new winged ‘B’ emblem after 115 years.
Unveiled in Crewe, United Kingdom – July 1, 2025 .
In a historic move that marks a new chapter in its brand evolution, Bentley Motors has introduced a new design version of its iconic winged ‘B’ emblem. This is only the fifth update in the brand’s 105-year history. And the most significant visual change to its identity since 2002.
The announcement comes ahead of two major events, the official launch of Bentley’s new three-story design studio in Crewe on July 7, and the global debut of the futuristic Bentley Concept Car on July 8, which will showcase the brand’s future design direction.
Refined design inspired by modern luxury
The new Bentley logo/emblem retains Bentley’s traditional elegance, while presenting a sharper, more contemporary look. Inspired by the striking geometry of the peregrine falcon, the updated wings suggest a more refined and dynamic look, with the lower tier of feathers removed for visual clarity, giving a cleaner design. The “B” gem is still prominent, framed by a diamond-shaped glass bezel and a metal ring reminiscent of high-end watches.
In-house design by Bentley’s creative team
Unlike previous emblem iterations, the new emblem design was developed entirely in-house by Bentley’s creative team. Led by design director Robin Page, Bentley held an internal competition, ultimately selecting a concept by Nam Young from the interior design team. Page described the new logo as “cleaner, sharper and more impactful”, emphasising its role in representing Bentley’s transition to a bold, electric future.
“If a luxury brand is a product of the stories it creates, then its emblem is its signature,” said Robin Page. “This new ‘B’ is more modern, more digital and more expressive of Bentley’s future.”
A symbol of the future, rooted in heritage
The Bentley emblem has long been a symbol of prestige, power and performance. From the original design created by motoring artist F. Gordon Crosby in 1919 to the versions introduced in 1931, 1996, 2002 and now 2025, each iteration reflects the journey and evolution of the brand.
The new emblem will feature prominently in Bentley’s branding, with the first appearance of the emblem expected to be linked to an upcoming concept car, not for production, but to preview the design language of future Bentley models.
Visit the official news source
For more details and high-resolution images of Bentley Logo, visit Bentley’s official press release:
🔗 https://www.bentleymedia.com/en/newsitem/1718
