Tata Motors has finally unveiled the product-specific Tata Sierra. The new Sierra stays true to the iconic origins while adopting a fresh, modern design language. At the front, Tata has used a black rectangular panel that pays homage to the wide rectangular face of the OG Sierra with matching headlights and grille. On the ICE version, this panel is functional, while the EV will get a body-colored cover. Neatly integrated ‘Sierra’ lettering sits below the bonnet line, subtle, classy, and a lot better than the oversized badges we see on some modern cars. DRLs run the width of the SUV, with the main headlights and fog lamps positioned below, while large air inlets help cool the combustion engine and reduce drag.
The signature Sierra cues have become more prominent along the side profile. The iconic wraparound rear glass is not structurally possible today due to safety standards, so Tata has cleverly masked the C-pillar to recreate the same visual effect. The thick, muscular B-pillar also returns, an element originally insisted on by Mr. Ratan Tata himself, and it adds to the SUV’s upright, powerful stance. The Sierra sits on large 19-inch wheels that fill the arches well, almost flush with the body, providing a neat road presence. All-around cladding adds to the strong appeal, while flush door handles further the modern, futuristic theme found in Tata’s design.
The rear remains high and instantly recognisable as a Sierra. A slim spoiler houses a neatly concealed wiper, keeping the tailgate clean and uncluttered. The large, vertical tailgate wraps slightly around the sides, complementing the minimal surface. The power tailgate offers a spacious, square-shaped boot area. Tata hasn’t shared official volume figures yet, but usable room looks generous. The JBL subwoofer is nicely integrated, and the winch-operated spare wheel sits underneath the vehicle, practical as you don’t have to remove the luggage to access it.
Inside, the Sierra’s cabin is completely redesigned, with only a few familiar Tata parts like the steering wheel and gear selector knob. The dashboard design is clean, modern and premium. The high-gloss piano black trims are beautifully finished, and the long, single glass panel houses three screens: one for the instrument cluster, one for infotainment, and a third for the passenger. The passenger screen supports private content streaming with Bluetooth headphones and a privacy filter so it doesn’t distract the driver. A JBL sound bar is placed horizontally on the dashboard, adding a unique touch. Practicality is also good, with storage areas, a 65W USB-C port for charging a laptop, and a wireless charging slot available.
The front seats are ventilated and offer a premium feel, while the damping of the switches, vents, and door handles shows a clear improvement in overall quality. Special priority has been given to rear-seat comfort, recreating the lounge-like feel of the original Sierra. Legroom is excellent, the bench is wide and flat, and the cushioning is soft on top and supportively firm underneath. The nearly flat floor also helps the middle passenger. The large panoramic sunroof adds to the sense of space, and the signature Sierra window kink remains with built-in sunblinds, though the shape does let in some sunlight. Rear passengers also get a 65W USB port, adjustable seatbacks, and an armrest with cupholders. Boss mode allows the rear passenger to push the front seat forward for extra space.
Overall, the production-spec Tata Sierra blends nostalgia with futuristic design and technology. While Tata is yet to reveal technical specifications and pricing, which will be announced on the 25th, the design, cabin experience, and space management clearly point to it as one of Tata’s most premium and thoughtfully crafted SUVs.
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